Newsletters - Getting Better Results
Okay, so youve written your latest newsletter and e-mailed it to your large base of subscribers. Now you sit back and wait to see the feedback you receive. And thats when reality kicks in. Your open rate is low, very low. For every 500 subscribers, only 8 have opened the newsletter and fewer have then clicked onto your website. Nope, this is just not working!
Interest Your Subscriber
Ideally youd like around 80% of your subscribers to at least open the newsletter and take a look. I mean, they are subscribers after all! So what can you do about this particular problem? Here are a few things to consider:
1. Check
Is your e-mail getting through? Run a check with your Internet Service Provider to ensure that your e-mail newsletter is actually getting through to the majority of your subscribers.
2. Subject Line
Spend some time on your subject line. This is critical. Make sure it grabs the attention of your subscribers and encourages them to open the newsletter. I mean how far do you think youre going to get if you merely refer to it as Issue 6 June? Thats not going to do the trick. Get creative. Try to think of a subject line thats so interesting your subscribers feel they have to open your mail then and there and read on further.
3. Offer Advice
A newsletter is not only a means to advertise and sell your products or services. If this is the main reason for yours then youll be disappointed. Once again get creative. Include articles that offer your subscribers good advice or helpful tips. You can even ask them to respond to a particular question or topic and see what kind of response is generated. A newsletter needs to add value. As an example, if you sell corporate personalized-label wines, include some tips or advice on building client relationships and corporate gift giving.
4. Customize
Try and customize your mailing lists. Add value by targeting your products to particular subscribers they may be corporate gift buyers, individuals, groups, clubs etc. Make them feel that your newsletter is aimed at them exclusively.
The Professionals
Amazon.com is a great example of how best to do this. They customize information based on their customers interests. Theyre aware of what each and every customer was looking for when they last visited their website and they also keep a record of every item purchased. In this way they learn what their customers prefer and can offer them products and content that meets with their approval.
So why not apply the same thinking to your subscriber mailing list. Ask your subscribers to tell you what topics theyre interested in what advice or helpful tips theyd like you to include. By doing this, youll make them feel very special and almost guarantee that theyll open and read your newsletter each time its sent to them.
What To Include
When designing your newsletter bear in mind the amount of time you can expect your reader to spend reading it. Most people today are busy and in a hurry.
Heres a 3 tips on what to include:
1. News
Recent information about your company and products that you feel your subscribers would be interested in. For instance, why not include a link to an upcoming tradeshow at which your company will be an exhibitor or alert them to an event that your company will be sponsoring.
2. Articles
Always include an article that relates to your products or services, but make sure the focus of the article is on helping or assisting your subscribers. Over time you can develop a resource library that contains other valuable articles and at the same time, provide a link so that your subscribers can easily access these.
3. Testimonials
A testimonial is still one of the strongest marketing tools around. So, quote an example of a client whos had great results from using your products or services. Normally subscribers relate well to this kind of information and it gives your company added credibility. Once again, provide a link for additional product or service testimonials.
A Final Word
When writing articles keep them between 600-800 words and section them into easy-to-read blocks each with a bold headline. This allows your subscribers to skim quickly through the content and stop at places of particular interest to them.
If you follow just some of the steps suggested above, your newsletters will become more impactful, generate more interest and, most importantly, will be opened and read by many more of your subscribers.
Phil McCumskey is over 50, bow-legged and dribbles down his chin! His mum and dad are English but he was born in South Africa and like a swallow he flips back and forth. His background is sales and marketing but for the last fifteen years or so he's been a freelance copywriter. He's written copy for radio and print ads, newsletters, speeches, flyers, brochures and website content.Used Snack Vending Machine
Mike Collier
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Interest Your Subscriber
Ideally youd like around 80% of your subscribers to at least open the newsletter and take a look. I mean, they are subscribers after all! So what can you do about this particular problem? Here are a few things to consider:
1. Check
Is your e-mail getting through? Run a check with your Internet Service Provider to ensure that your e-mail newsletter is actually getting through to the majority of your subscribers.
2. Subject Line
Spend some time on your subject line. This is critical. Make sure it grabs the attention of your subscribers and encourages them to open the newsletter. I mean how far do you think youre going to get if you merely refer to it as Issue 6 June? Thats not going to do the trick. Get creative. Try to think of a subject line thats so interesting your subscribers feel they have to open your mail then and there and read on further.
3. Offer Advice
A newsletter is not only a means to advertise and sell your products or services. If this is the main reason for yours then youll be disappointed. Once again get creative. Include articles that offer your subscribers good advice or helpful tips. You can even ask them to respond to a particular question or topic and see what kind of response is generated. A newsletter needs to add value. As an example, if you sell corporate personalized-label wines, include some tips or advice on building client relationships and corporate gift giving.
4. Customize
Try and customize your mailing lists. Add value by targeting your products to particular subscribers they may be corporate gift buyers, individuals, groups, clubs etc. Make them feel that your newsletter is aimed at them exclusively.
The Professionals
Amazon.com is a great example of how best to do this. They customize information based on their customers interests. Theyre aware of what each and every customer was looking for when they last visited their website and they also keep a record of every item purchased. In this way they learn what their customers prefer and can offer them products and content that meets with their approval.
So why not apply the same thinking to your subscriber mailing list. Ask your subscribers to tell you what topics theyre interested in what advice or helpful tips theyd like you to include. By doing this, youll make them feel very special and almost guarantee that theyll open and read your newsletter each time its sent to them.
What To Include
When designing your newsletter bear in mind the amount of time you can expect your reader to spend reading it. Most people today are busy and in a hurry.
Heres a 3 tips on what to include:
1. News
Recent information about your company and products that you feel your subscribers would be interested in. For instance, why not include a link to an upcoming tradeshow at which your company will be an exhibitor or alert them to an event that your company will be sponsoring.
2. Articles
Always include an article that relates to your products or services, but make sure the focus of the article is on helping or assisting your subscribers. Over time you can develop a resource library that contains other valuable articles and at the same time, provide a link so that your subscribers can easily access these.
3. Testimonials
A testimonial is still one of the strongest marketing tools around. So, quote an example of a client whos had great results from using your products or services. Normally subscribers relate well to this kind of information and it gives your company added credibility. Once again, provide a link for additional product or service testimonials.
A Final Word
When writing articles keep them between 600-800 words and section them into easy-to-read blocks each with a bold headline. This allows your subscribers to skim quickly through the content and stop at places of particular interest to them.
If you follow just some of the steps suggested above, your newsletters will become more impactful, generate more interest and, most importantly, will be opened and read by many more of your subscribers.
Phil McCumskey is over 50, bow-legged and dribbles down his chin! His mum and dad are English but he was born in South Africa and like a swallow he flips back and forth. His background is sales and marketing but for the last fifteen years or so he's been a freelance copywriter. He's written copy for radio and print ads, newsletters, speeches, flyers, brochures and website content.Used Snack Vending Machine
Mike Collier
Freebies And Free Sample
1 Maggio
1773 Act Image Tea
Swavorski Crystal Chandelier
Colorado Fishing
Blood Drug Test Detox
1 Day Depression Journey Postpartum Sleepless Through Womans
Oil Field Tank
Meyer Part Plow Snow
Tattoo Magazine Web Site
Skechers Fur Boot
0 3 Baby Gap
Brewsters Ice Cream Franchise
Ipod
Hobbies Toys New York City
Sulfide Electrode
Episode 2 Dvd
Colorado Pen Company
007 Xbox Cheat Code X
Globalwarming
Agent Ireland Travel
Universidad De Puerto Rico Aguadilla
Shopping
Military Retirement Home
Bbc Radio 2 Live
Guyton Medical Physiology
Radio Play List
Motivation Psychology Sports
Fitness Exercise
Haunted House In California
Apartment Finder Syracuse
Cafe Brazil Houston
Forex Instruction
Carpet Tile Town
Adult Costume Lion
Airport Holiday Inn Lax
Hello Magazine Uk
Dome Hockey Game
0 Finance New Cars
Rehab Drug Outpatinet Programs In New York
Cell Phone Directory Search
Nassau Bahamas Excursion
Bed Breakfast Franklin Pennsylvania
0 Finance On New Cars
Discount Pocket Bikes
Nanny Mcphee
Traveling Basketball Team
Culture Dawn Football Game History Ohio Professional Sunday
Character High Musical School
Voyeur Photographs
2008 Race Senate
Myspace Site Unblock
Plasma Entertainment Center
Camera
Europe Luxembourg
Bag Business Coach Flap Leather Legacy
Basketball Rule Scoring
Vermont Casting Vent Free Gas Stove
King Magazine Toccara
Advertising Advertising Business Internet Internet Internet Marketing Marketing Marketing Seo
Speaker System Pro
Health Student
Long Shaggy Hair Cut
Mad Mad World
07 2005 Hockey Hockey Ice Ice Official Official Rule Rule
Church Army
Bag Bed Blue Brown In
Katy State Texas United
10 Best Place Retire
1 Dan
Apple Cosmetic Dentistry Valley
Baby Christening Gift Personalized
Fruit Standard
Transglobal Airlines
1 Boot Boy Page Timberland
1 Footwear Page Producttype Timberland
Young Underwear Models
Used King Size Mattress
007 Agent Under Fire Cheats
Cake Chocolate Cream Pound Sour
Ipod 40 Gb
Baseball Fox Sports
Carpet Depot Home Price
Pilates Reformer Exercise
Fantasy Hockey Sportsnet
Table Tennis Flash Game
Alabama Birthday Flower Order
Don Davis Dodge
Careers At Capella
0 Three
Lamp Table White
Comfort Lamp Louis Tiffany
1 Click Dvd Copy Serial
2 Pc Cinnabar Microfiber Sofa And Chaise Group
Clothes Cute Dog
Villa For Rent In Southern Spain
12 Atlanta Check Hotel In
Chaise Couch Sectional
Bay Area Sports And Recreation
Prescription Cycling Glasses
Hard Rock Cafe Pittsburgh Pa
04 Answer Interview Job Question
Field Trip Virtual
Country Karaoke X Box
02 Mobiles
Astrologia Mexico Yahoo
2005 Charlie Chocolate Factory
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posted by 19009 @ 1:09 PM
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